國際傳媒:2024/05/31~2024/06/06

2024 年 06 月 07 日 | 媒大事

國際傳媒:2024/05/31~2024/06/06

✎ Guardian 英國《衛報》|20240526

How BBC’s breaking news alerts are giving voters – and political parties – an electoral buzz

BBC的突發新聞推播如何讓選民和政黨感到選舉熱情?

With BBC news app alerts reaching as many as 7m Britons, parties are desperately trying to influence what gets pushed out

✎ NPR 美國全國公共廣播電台|20240606

Russian propaganda in 2024 includes deepfakes, sham websites and social media swarms

俄羅斯在2024年的宣傳手法包含深偽技術、假網站以及社群媒體群組

The volume of posts, articles and websites that Russian-linked operations produce is being boosted by artificial intelligence — another new factor that sets 2024 apart from previous election cycles.

✎ NPR 美國全國公共廣播電台|20240530

'Wall Street Journal' layoffs continue, despite lucrative AI deal and record profits

儘管與人工智慧公司的協議有利可圖且獲利創紀錄 《華爾街日報》裁員仍然持續

The Wall Street Journal has laid off even more journalists, despite a surge in paid subscribers, strong profits at its parent company, and a new nine-figure licensing deal with OpenAI.

✎ Guardian 英國《衛報》|20240603

UK broadcasters trade ad airtime for advertisers’ shares

英國數家電視台以廣告時段換取廣告廠商的股份

With advertisers slashing their spend, channels have found a new way to fill unsold ad space

✎ Reuters Institute for the Study of Journalism 英國牛津路透新聞學研究所|20240604

How Norway’s public broadcaster uses AI-generated summaries to reach younger audiences

挪威的公共廣播電視如何使用人工智能生成的摘要來吸引年輕觀眾。

Preliminary data suggests younger audiences are more likely to click on these summaries and readers who click on them spend more time with a piece

✎ WALL STREET JOURNAL 美國《華爾街日報》|20240605

NBA Nears $76 Billion TV Deal, a Defining Moment for Media and Sports

NBA達成近760億美元電視轉播協議,這是一個媒體和體育的關鍵時刻

The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front and center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences.

✎ AXIOS 美國數位新聞網站《AXIOS》|20240604

Scoop: CNN's data push

獨家:CNN的資料推播

CNN has begun testing an expanded registration wall that requires heavy site users to create an account with a username and password to continue assessing content when they hit a certain threshold of daily articles.

整理:朱弘川、編譯:蔡宏杰