國際傳媒：2022/11/04～2022/11/10

2022 年 11 月 11 日 | 媒大事

國際傳媒：2022/11/04～2022/11/10

✎ AXIOS 美國數位新聞網站《AXIOS》｜20221108: Newspapers shudder at threat of recession; 報紙因經濟衰退因素瑟瑟發抖; Experts are sounding the alarm that a possible recession could threaten the embattled newspaper industry, whose two highest cost centers — labor and paper distribution — soared in the wake of the pandemic.
✎ LOS ANGELES TIMES 美國《洛杉磯時報》｜20221107: Why free streaming channels could be the future of broadcast TV news; 免費串流媒體是電視新聞的新未來？; Live news and sports are keeping a substantial number of viewers tuned in to traditional TV. But the audience migration to online video has led the news divisions at the “Big Three” broadcast networks to get deeper into the 24-hour news business through free, ad-supported channels that can be accessed on internet-connected TV sets and mobile devices.
✎ REST OF WORLD 國際非營利新聞機構《REST OF WORLD》｜20221108: “Please give me a chance”: WeChat users are handwriting apologies to get their banned accounts back; 「請給我一個機會」微信用戶手寫道歉信藉以取回遭封鎖的帳號; The Tencent app is so essential to life in China that banned users will go to great lengths to be reinstated.
✎ EBU 歐洲廣播聯盟｜20221103: “CLIMATE JOURNALISM IS DEFINITELY A WAY TO ATTRACT TALENT…”; 「氣候新聞絕對是吸引人才的一種方式……」; “People keep telling me: If an organization produces something like that, I would like to work there.”
✎ Pew Research Center 皮尤研究中心｜20221110: Americans report more engagement with science news than in 2017; 相較2017年　美國人對科學新聞的參與度更高; More than half of U.S. adults (56%) say they talk about science news with others at least a few times a month, including about a quarter (24%) who say they talk about science news at least a few times a week. The remaining 43% say they do so less often, according to a Pew Research Center survey conducted in December 2021.
✎ DIGIDAY 美國數位媒體《數位日報》｜20221110: Elon Musk’s Twitter town hall does little to assuage advertiser questions and concerns; 馬斯克召開的推特全員會議幾乎沒有解決廣告商的問題和擔憂; Musk mentioned a few ways he wants to improve Twitter’s advertising capabilities while also outlining new ideas to build out the platform’s video and creator capabilities. However, many of his ideas already exist and have been part of digital advertising strategies for the better part of the past decade. For example, he wants to make ads “as close to content as possible” — seemingly referring to e-commerce — while also finding ways to integrate ads into recommended tweets. (He said it’s “great” to give users ways to buy things they “actually want when you want it,” an acknowledgment of the power in personalized marketing.)
✎ The Journalist’s Resource 哈佛大學肖倫斯坦中心《記者資源》｜20221103: Instagram eye-tracking study sheds light on how women view images of other women; Instagram 眼動分析研究顯示女性如何看待其他女性圖像; The young female participants in the study paid more attention to Instagram posts that included bodies rather than just faces, and they preferred looking at underweight and average weight images to the images of overweight people.