▍國際傳媒：2020/02/21~2020/02/27

✅REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM｜20200220

🔗How to build a good reader revenue model: lessons from Spain and the UK

As Spanish legacy newspapers embrace digital subscriptions, Journalist Fellow Eduardo Suárez looks at how they can succeed.

✅CNN｜20200220

🔗Los Angeles Times is offering buyouts to staffers with at least two years of employment

The Los Angeles Times is offering its staff voluntary buyouts less than two years after biotech billionaire Dr. Patrick Soon-Shiong swooped in to buy the beleaguered newspaper in hopes of turning it around.

✅JOURNALISM.CO.UK ｜20200220

🔗Tool for journalists: Subly, for adding captions to video content on social media

This new online tool aims to speed up the transcription process for online video to just a matter of minutes

✅WHAT｜20200221

🔗5 digital subscription trends for publishers, in charts

For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of paywalls and move to subscriptions has been a major trend across the media landscape. 

✅HARVARD GAZETTE｜20200221

🔗Why ‘truth’ beats facts

Discussion takes a look at why arguments fail and why the sides cannot agree.

✅NIEMAN REPORTS｜20200224

🔗Audio Articles are Helping News Outlets Gain Loyal Audiences

How Harvard Business Review, The New Yorker, and The Economist use audio to boost reach and retention.

✅MEDIAPOST｜20200224

🔗IAB: Programmatic Now 85% Of All U.S. Digital Advertising

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising.

整理：朱弘川╱編輯：鄭凱榕