國際傳媒:2025/05/23~2025/05/29
✎ WAN-IFRA 世界新聞出版協會|20250526
How The Atlantic keeps subscribers – without cutting prices
《大西洋月刊》如何在不降價的情況下留住訂閱戶
2025-05-26. Since launching its paywall in 2019, The Atlantic has built a subscription business anchored in loyal, long-term readers. With retention over 70% and steady growth, its success stems from an annual-only model, strong product engagement, and focusing on subscriber habits rather than churn.