標籤: 國際傳媒新聞

國際傳媒:2023/04/14~2023/04/20

✎ journalism.co.uk 英國新聞網站《Journalism.co.uk》|20230419
AI has “enormous potential” for local newsrooms (if they know how to use it)
若能善用人工智慧 它將對地方新聞編輯室帶來「巨大潛能」
From spotting niche stories to dealing with the admin, the technology could be just what the doctor ordered for under-resourced local news organisations

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國際傳媒:2023/04/07~2023/04/13

✎ DIGIDAY 美國數位媒體《數位日報》|20230412
How newsletter publishers are expanding and diversifying beyond inbox-based revenue
新聞訂閱出版商如何拓展及多元化經營來超越訂閱收入
A media company can only grow so much when sticking to one channel. At least that’s what four newsletter publisher executives said when outlining their plans to Digiday about expanding into events, video and podcasts to diversify their businesses and grow their revenue this year.

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國際傳媒:2023/03/31~2023/04/06

✎ MIT TECHNOLOGY REVIEW 美國《麻省理工科技評論》|20230403
Three ways AI chatbots are a security disaster
人工智慧聊天機器人造成安全災難的三種方式
AI language models are the shiniest, most exciting thing in tech right now. But they’re poised to create a major new problem: they are ridiculously easy to misuse and to deploy as powerful phishing or scamming tools. No programming skills are needed. What’s worse is that there is no known fix.

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國際傳媒:2023/03/24~2023/03/30

✎ The Journalist’s Resource 哈佛大學肖倫斯坦中心《記者資源》|20230328
Public radio can help solve the local news crisis – but that would require expanding staff and coverage
公共廣播能幫助解決地方新聞危機 但必須擴編人力及報導範圍
Media scholar Thomas Patterson explains why he believes local public radio should be part of the conversation about saving local news.

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國際傳媒:2023/03/17~2023/03/23

✎ Reuters Institute for the Study of Journalism 牛津大學路透新聞學研究所|20230321
Race and leadership in the news media 2023: evidence from five markets
2023年新聞媒體中的種族與領導能力:來自五個市場的實證
Overall, 23% of the 81 top editors across the 100 brands covered are people of colour, despite the fact that, on average, 44% of the general population across all five countries are people of colour. If we set aside South Africa and look at the four other countries covered, 11% of the top editors are people of colour, compared with, on average, 31% of the general population.

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國際傳媒:2023/03/10~2023/03/16

✎ MAPPING JOURNALISM 美國線上新聞網站《Mapping Journalism》 |20230314
How DW nails TikTok explaining German culture to its 350k Berlin Fresh’s followers
德國之聲如何透過TikTok帳號Berlin Fresh 向其35萬追蹤者說明德國文化
JR: TikTok’s algorithm is content-based, not status-based, meaning everyone can go viral. And this is incredibly powerful. But the downside is that, even when you have a big account, you have no guarantee that your content will be seen in your community because people watch videos mostly from their “For you” page, not their “Following” feed.

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國際傳媒:2023/03/03~2023/03/09

✎ AMERICAN PRESS INSTITUTE 美國新聞協會|20230309
Key findings for reaching Black Millennials and Gen Z with news
千禧年世代、Z世代黑人新聞研究調查的主要發現
How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back?

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國際傳媒:2023/02/24~2023/03/02

✎ DIGIDAY 美國數位媒體《數位日報》|20230302
Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a ‘smart’ move
福斯新聞網重新設計網頁 強調更多軟性新聞 買家稱此為「明智之舉」
Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more “brand safe” content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital.

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國際傳媒:2023/02/17~2023/02/23

✎ MORNING CONSULT 美國商業情報公司《晨間諮詢》|20230221
TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
TikTok已然成為Z世代的Google 更是Z世代獲取新聞的管道
Google Search is the go-to news discovery platform for U.S. adults, but that’s less the case for Gen Z, which prefers TikTok and Instagram more than older generations.In February, 14% of Gen Z adults reported using TikTok to start researching a major news event, significantly higher than the share of all adults (2%) saying the same.To boost their chances of counting Gen Zers as paying subscribers, news publishers must distribute more compelling content that lives outside of their own websites.

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國際傳媒:2023/02/10~2023/02/16

✎ JOURNALISM.CO.UK 英國新聞網站《Journalism.co.uk 》|20230215
How The Conversation is attracting younger readers
學術新聞網站The Conversation如何吸引年輕讀者?
The academic news website created a user needs model, a new series and a text messaging service to engage with the under 30s

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