國際傳媒:2021/06/11~2021/06/17
🗞 AXIOS 美國新興數位新聞網站《AXIOS》|20210615
✅ Media on the mend
回春:媒體業景氣正在好轉
Advertising is exploding. Global ad spending is expected to grow by $78 billion in 2021 to $657 billion, an all-time high, according to a new mid-year forecast from advertising firm Magna.That follows a decline of 2.5% in 2020, which prompted dozens of media outlets to implement sweeping layoffs and pay cuts last spring.
Today, many publishers say their ad revenues have fully rebounded or even increased following last year’s tumultuous turn of events.