分類: 媒大事

國際傳媒:2023/03/17~2023/03/23

✎ Reuters Institute for the Study of Journalism 牛津大學路透新聞學研究所|20230321
Race and leadership in the news media 2023: evidence from five markets
2023年新聞媒體中的種族與領導能力:來自五個市場的實證
Overall, 23% of the 81 top editors across the 100 brands covered are people of colour, despite the fact that, on average, 44% of the general population across all five countries are people of colour. If we set aside South Africa and look at the four other countries covered, 11% of the top editors are people of colour, compared with, on average, 31% of the general population.

Read More

傳媒一週:2023/03/10~2023/03/16

※ Yahoo奇摩傳打包出售|經濟日報|20230317
※ BBC將主持人停職掀波瀾 英財相籲恢復民眾信任感|中央社|20230312
※ 新聞業第一槍 丹麥廣播公司建議別用公務機玩TikTok|中央社|20230310

Read More

國際傳媒:2023/03/10~2023/03/16

✎ MAPPING JOURNALISM 美國線上新聞網站《Mapping Journalism》 |20230314
How DW nails TikTok explaining German culture to its 350k Berlin Fresh’s followers
德國之聲如何透過TikTok帳號Berlin Fresh 向其35萬追蹤者說明德國文化
JR: TikTok’s algorithm is content-based, not status-based, meaning everyone can go viral. And this is incredibly powerful. But the downside is that, even when you have a big account, you have no guarantee that your content will be seen in your community because people watch videos mostly from their “For you” page, not their “Following” feed.

Read More

傳媒一週:2023/03/03~2023/03/09

※ Google提共榮 媒體公會:解決問題的開始 盼付費接棒|經濟日報|20230308
※ 打擊網路不實廣告 公平會出手修法 網紅推銷已納入規範|華視新聞網|20230309
※ 73名女性記者將在牢中度過婦女節|苦勞網|20230308

Read More

國際傳媒:2023/03/03~2023/03/09

✎ AMERICAN PRESS INSTITUTE 美國新聞協會|20230309
Key findings for reaching Black Millennials and Gen Z with news
千禧年世代、Z世代黑人新聞研究調查的主要發現
How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back?

Read More

卓越新聞電子報

為讀者報導新聞媒體最前線,追蹤所有重大新聞演講活動現場、探索新聞媒體浮動的疆界!

我們也在這裡