分類: 媒大事

國際傳媒:2023/03/10~2023/03/16

✎ MAPPING JOURNALISM 美國線上新聞網站《Mapping Journalism》 |20230314
How DW nails TikTok explaining German culture to its 350k Berlin Fresh’s followers
德國之聲如何透過TikTok帳號Berlin Fresh 向其35萬追蹤者說明德國文化
JR: TikTok’s algorithm is content-based, not status-based, meaning everyone can go viral. And this is incredibly powerful. But the downside is that, even when you have a big account, you have no guarantee that your content will be seen in your community because people watch videos mostly from their “For you” page, not their “Following” feed.

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傳媒一週:2023/03/03~2023/03/09

※ Google提共榮 媒體公會:解決問題的開始 盼付費接棒|經濟日報|20230308
※ 打擊網路不實廣告 公平會出手修法 網紅推銷已納入規範|華視新聞網|20230309
※ 73名女性記者將在牢中度過婦女節|苦勞網|20230308

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國際傳媒:2023/03/03~2023/03/09

✎ AMERICAN PRESS INSTITUTE 美國新聞協會|20230309
Key findings for reaching Black Millennials and Gen Z with news
千禧年世代、Z世代黑人新聞研究調查的主要發現
How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back?

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傳媒一週:2023/02/24~2023/03/02

※ 「電信新三雄時代」來臨!台灣大哥大砍價85億元 正式合併台灣之星|Yahoo新聞|20230224
※ 動員16歲青年?納管新聞媒體? 《全動法》爭議一次看|公視|20230302
※ 考量網路安全 加拿大3/1起禁止政府裝置用TikTok|中央社|20230228

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國際傳媒:2023/02/24~2023/03/02

✎ DIGIDAY 美國數位媒體《數位日報》|20230302
Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a ‘smart’ move
福斯新聞網重新設計網頁 強調更多軟性新聞 買家稱此為「明智之舉」
Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more “brand safe” content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital.

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