國際傳媒:2023/02/17~2023/02/23
✎ MORNING CONSULT 美國商業情報公司《晨間諮詢》|20230221
TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
TikTok已然成為Z世代的Google 更是Z世代獲取新聞的管道
Google Search is the go-to news discovery platform for U.S. adults, but that’s less the case for Gen Z, which prefers TikTok and Instagram more than older generations.In February, 14% of Gen Z adults reported using TikTok to start researching a major news event, significantly higher than the share of all adults (2%) saying the same.To boost their chances of counting Gen Zers as paying subscribers, news publishers must distribute more compelling content that lives outside of their own websites.