國際傳媒：2023/04/21～2023/04/27
✎ DIGIDAY 美國數位媒體《數位日報》｜20230424
為BuzzFeed News賦予生命的社群媒體流量如何最終導致其衰亡
Publishers have been noting a decrease in site referrals from social media platforms, and therefore a decrease in traffic, as these platforms prioritize short-form vertical video in hopes that users won’t leave their sites. Meanwhile, the instability at Twitter and the potential ban of TikTok is making two of the more popular platforms less reliable for publishers. So a news brand built for — and dependent on — a social media audience, could be facing the same algorithm-induced issues that occurred in 2016.
