國際傳媒：2024/09/20～2024/09/26

2024 年 09 月 27 日 | 媒大事

國際傳媒：2024/09/20～2024/09/26

✎ Press Gazette 英國《新聞公報》｜20240919: How The Economist is using AI to extend its global reach; 《經濟學人》如何利用人工智慧拓展其全球影響力; The Economist has deployed AI-translated content on its budget-friendly “snack-sized” app Espresso after deciding the technology had reached the “good enough” mark.
✎ Nieman Lab 哈佛大學尼曼新聞基金會《尼曼新聞實驗室》｜20240924: Google Discover is sending U.S. news publishers much more traffic. (Social? Still falling.); Google Discover為美國新聞媒體帶來更多流量（社交平台仍在下降）; Traffic from Google Discover now exceeds traffic from Google Search for some publishers, but what works there is a bit of a guessing game.
✎ Reuters Institute for the Study of Journalism 牛津大學路透新聞學研究所｜20240923: Despite sexist attacks, these female journalists have built massive online audiences on their own. Here’s how; 儘管受到性別歧視攻擊　女記者們依然成功建立了龐大的線上閱聽人　以下是她們的方法; The rise of vertical video has intensified this trend. This year’s Digital News Report suggests that a range of independent voices dominate conversations around the news on platforms such as YouTube, TikTok and Instagram, with mainstream media falling behind.
✎ Rest of World 科技媒體《Rest of world》｜20240925: “China’s K-pop moment”: Wukong’s global success sparks government embrace of video games as soft power; 中國K-pop風潮：《黑神話：悟空》全球成功　激發政府利用電玩作為文化軟實力; State media outlets like CCTV and Xinhua, which have long been critical of gaming’s influence on the youth, lauded Wukong as a cultural triumph, pointing to the game’s huge potential to introduce global audiences to Chinese heritage. Xinhua declared, “Wukong has leaped beyond the East China Sea, carrying with it the essence of our cultural spirit.”
✎ journalism.co.uk 英國新聞網站《journalism.co.uk》｜20240923: How to get started with user needs: learnings from the Reuters Institute, Metro.co.uk and smartocto; 如何開始了解使用者需求：來自路透新聞學研究所、Metro.co.uk和smartocto的經驗; The worlds of academia, news and tech come together to offer tips on producing content that is more relevant to your audience and helps to grow loyalty
✎ Columbia Journalism Review 美國《哥倫比亞新聞評論》｜20240926: Social media companies feel the heat—and back away; 社群平台公司感受到壓力並開始退縮; The story of X in Brazil has taken another surprising turn: Elon Musk, the platform’s owner, appears to have backed down.