▍國際傳媒新聞：2019/05/03~2019/05/09
✅THE GUARDIAN｜20190505
🔗How ethical is it for advertisers to target your mood?
That hypothesis is being widely tested. The effectiveness of psychographic targeting is one bet being made by an increasing number of media companies when it comes to interrupting your viewing experience with advertising messages.
✅BUZZFEED NEWS｜20190507
🔗Vulnerable Groups Could Be Targeted And Silenced Online Ahead Of 2020 Election, Researchers Warn
Researchers found that online messages and images on platforms such as Twitter that originate in the Latino, Muslim, and Jewish communities are co-opted by extremists to spread division and disinformation, often resulting in more social media engagement for the extremists. This causes members of social groups to pull away from online conversations and platforms, and to stop using them to engage and organize, further ceding ground to trolls and extremists.
✅TECHCRUNCH｜20190507
🔗US digital advertising exceeded $100B in 2018 (IAB report)
Specifically, total domestic spending reached $107.5 billion, a 22% increase from 2017. Mobile advertising has become increasingly dominant, growing 40% year-over-year, to $69.9 billion. And video ad spending grew 37% to $16.3 billion.
✅CNN｜20190508
🔗The Times continues to add subscribers and grow digital ad revenue
The newspaper continues to benefit from a growing digital subscriber base. For the first quarter of 2019, the Times added 223,000 digital-only subscriptions, bringing the total number of subscribers to 4.5 million.
✅DIGIDAY｜20190508
🔗How Bleacher Report is using Instagram Stories for app downloads
Bleacher Report has updated its mobile app so that people can share content from the app to Instagram Stories. When people view an Instagram Story featuring content shared from Bleacher Report’s app, they will be able to tap the post either to install Bleacher Report’s app through their phone’s app store or to open the app if it’s already been installed. The publisher is taking advantage of a functionality that Instagram introduced in May 2018 but has only extended to certain companies, such as Netflix and Spotify.
✅THE SALT LAKE TRIBUNE｜20190508
🔗Salt Lake Tribune seeks to become a nonprofit ‘community asset,’ a first for a legacy newspaper
After years of heavy financial losses, The Salt Lake Tribune is pursuing federal approval to become a nonprofit operation sustained by donations large and small.
✅THE ATLANTIC｜201906
🔗Fact-Checking the President in Real Time
The web and its digital infrastructure are sometimes referred to as information technology, but a better term might be misinformation technology. Though many websites favor information that is true over information that is false, the web itself—a series of paths and pipes for raw data—was designed to be indifferent to veracity. In the early days, that seemed fine. Everyone assumed that users could and would gravitate toward true content, which after all seems a lot more useful than bogus content.
整理：朱弘川╱編輯：鄭凱榕
