國際傳媒新聞：2018/08/24~2018/08/30
Vox Media reorganizes it ad sales staff into an enterprise team for big accounts and a growth team for new business
“Vox Media’s reorganization echos similar changes made by major magazine publishers like Condé Nast who have also moved to focus on industry categories in their ad sales operations.”
WALL STREET JOURNAL / BENJAMIN MULLIN / AUG 30
A man threatened to shoot Boston Globe employees over the freedom of the press editorials
“Prosecutors say 68-year-old Robert Chain’s threatening phone calls to the Globe’s newsroom started immediately after the Globe appealed to newspapers across the country to condemn what it called a ‘dirty war against the free press.’”
ASSOCIATED PRESS / ALANNA DURKIN RICHER / AUG 30
Next year, The Financial Times will hit 1 million subscribers — 12 years after putting up its paywall
“The metered paywall, which gave registered readers three articles free per month before they were asked to pay, gave way in 2015 to a “reach and return” strategy that increases accessibility through paid-for trials that allow new readers to sample the content with one month’s access for just £1 (or $1), in the hope they will develop a habit.”
THE DRUM / IAN BURRELL / AUG 30
Where can you find funding for that local journalism project? Here’s a quick guide
20 opportunities for funding reporting projects and long-term industry issues.
POYNTER / KRISTEN HARE / AUG 30
Trump’s Canadian newsprint tariffs are overturned
“In a statement announcing the decision, the International Trade Commission said it has ‘determined that a U.S. industry is not materially injured or threatened with material injury by reason of imports of uncoated groundwood paper from Canada that the U.S. Department of Commerce (Commerce) has determined are subsidized and sold in the United States at less than fair value.’”
NEW YORK TIMES / CATIE EDMONDSON / AUG 29
More than 100 journalists will collaborate on a pop-up newsroom to fact-check Sweden’s elections
“As well as real-time election monitoring and coverage, this live environment will promote hands-on training and foster editorial and technical innovation. Sweden’s media houses and Swedish voters will be able to ask the newsroom to turn its attention to specific subjects if required.”
MEDIUM / FERGUS BELL / AUG 29
From rural news audiences to Russian tweets, this new research has some useful takeaways for reporters
“A major part of the Monitor’s strategy was paying visits to ‘liars tables,’ the exclusively male breakfast gatherings where farmers, coal miners and retirees meet up at general stores to talk about local happenings. While liars table regulars expressed feelings of general distrust about media coverage, they gave the Monitor credit for showing up and ‘were willing to wait and see what might happen,’ Wenzel said.”
POYNTER / JAKE BATSELL / AUG 29
14 organizations, including Reporters Without Borders and Committee to Protect Journalists, tell Google to cancel its censored Chinese search engine project
Google search engine chief Ben Gomes: “This is a world none of us have ever lived in before. We need to be focused on what we want to enable, and then when the opening happens, we are ready for it.”
THE INTERCEPT / RYAN GALLAGHER / AUG 28
Pittsburgh is now the largest city in America without a daily print newspaper
“Post-Gazette Executive Editor David Shribman wrote that eliminating two print issues allows it to focus more on ‘undertaking a full-throttle commitment to the digital delivery of news….’ In a subsequent letter to readers and subscribers, the PG said print editions would be eliminated on Tuesdays and Saturdays, but it will continue publishing e-editions on those days.”
THE INCLINE / COLIN DEPPEN / AUG 28
Continuing its charm offensive, Facebook creates tool to boost news publishers’ reach on the platform
“The organic content testing tool lets publishers test up to four versions of a piece of content, with variations in elements like headline, description and image, in real time — something publishers would otherwise have to pay for by boosting a post. Using the tool, the publisher can see data like interactions and click-through rate and predictions of those metrics in real time so it can pick the best-performing version to show all its followers.”
DIGIDAY / LUCIA MOSES / AUG 27
Could the cure for Facebook’s fake news infection be its women leadership?
“Facebook’s two dedicated news groups — Hardiman’s news products team and a news partnerships team run by former CNN and NBC anchor Campbell Brown — are led by women. A majority of the managers on both teams are women. And the phalanx of Facebook’s News Feed employees that handles issues like disinformation and hoaxes has five product managers; three are women.”
CNET / JOAN E. SOLSMAN / AUG 27
How the BBC is getting people to watch short-form video
“BBC Ideas launched in January after the BBC did research showing that people between 22 and 44 are looking for short-form content that is thought-provoking and factual. The videos are also well suited to YouTube, which according to the Enders Analysis forecast from May represents 22 percent of video viewing for 16- to 34-year-olds.”
DIGIDAY / LUCINDA SOUTHERN / AUG 27
Why universities like Arizona State are producing investigative journalism, not just teaching it
“University-produced journalism is not new, but it is growing. Over the past decade, the Cronkite School alone has launched a dozen programs that model the design of a teaching hospital in medical education, where top professionals join the faculty to lead bright young students in professional centers, creating immersive learning environments while serving a larger community outside of the university. For medical schools, the service is health care; for journalism schools, it is news and information.”
AZ CENTRAL / CHRISTOPHER CALLAHAN AND LEONARD DOWNIE JR. / AUG 27
What’s the difference between @financialtimes and @financialtimess? An Instagram marketing scam
“The network of accounts Poynter found on Instagram seem to be run by a Los Angeles-based company that promises to boost followers and interactions for Instagram users. Plans range between $16 and $90 per week and include everything from automated liking and audience targeting to content strategy and marketing reports.”
POYNTER / DANIEL FUNKE / AUG 24
Are either of these new drone models right for journalism?
“The Mavic Pro 2 is selling for $1,449. The Mavic Zoom is selling for $1,249. It’s a marginal price difference, but I can’t see why you’d spend the extra $200 if you’re doing daily journalism.”
REYNOLDS JOURNALISM INSTITUTE / JUDD SLIVKA / AUG 24
