國際傳媒:2023/06/23~2023/06/29

2023 年 06 月 30 日 | 媒大事

國際傳媒:2023/06/23~2023/06/29

✎ PRESS GAZETTE 英國《新聞公報》|20230629

How Mediahuis is easing generative AI into its newsrooms

媒體集團Mediahuis如何將生成式人工智慧導入其新聞編輯室

The European publisher explains how it uses AI in its newsroom.

✎ VOX新聞評論網站《Vox》|20230629

The ad industry is going all-in on AI

廣告產業正全力投入AI人工智慧

Even though new advancements in AI and advertising are real and in the wild, human judgment still needs to play a role in how it all works. Advertisers aren’t ready to fully hand over the reins to the robots to make their ads.

✎ ADWEEK 美國《廣告周刊》|20230628

The AP Debuts New Website Designed to Attract More Ad Spend

美聯社推出新網站藉以吸引更多廣告

The publisher currently generates 80% of its revenue from its syndication business

✎ AP 美聯社|20230624

CBS News effort shows the growth in solutions journalism to combat bad news fatigue

美國CBS News努力的成果顯示 解方新聞學成長以對抗不好不新聞疲勞

CBS has trained news leaders in solutions journalism at the 14 local stations it owns, in big markets like New York, Los Angeles and Chicago, and opened an “innovation lab” for them to work together on stories.

✎ Journalism.co.uk 英國新聞網站《Journalism.co.uk》|20230628

European broadcasters must address on-screen diversity

歐洲廣電媒體必須解決內容多樣性問題

An AI study reveals that women get 39 per cent of the screen time on the BBC, but the public broadcaster is not alone in not reflecting society equally

✎ The Journalist’s Resource 哈佛大學肖倫斯坦中心《記者資源》|20230627

Why researchers shouldn’t study The New York Times to understand US news media as a whole

何以研究員不該研究《紐約時報》藉以瞭解全美媒體現況

For decades, researchers have looked to The New York Times to help them understand US newsrooms and their audiences. In a new paper, two scholars explain why that’s problematic.

整理:朱弘川|編譯:蔡宏杰