國際傳媒:2023/05/26~2023/06/01

2023 年 06 月 02 日 | 媒大事

國際傳媒:2023/05/26~2023/06/01

✎ POYNTER 美國波因特學院|20230531

Can ChatGPT fact-check? We tested.

ChatGPT能進行事實查核嗎?我們測試過了

While sometimes reaching accurate conclusions, ChatGPT struggled to give consistent answers, and sometimes was just plain wrong.

✎ DIGIDAY 美國數位媒體《數位日報》|20230530

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

隨著廣告市場不斷變化  Twitter將廣告貨幣化外包給廣告技術公司

Twitter’s beleaguered ads business is on a bit of a roll these days.

✎ Journalism.co.uk 英國新聞網站《Journalism.co.uk》|20230531

NCTJ Diversity in Journalism report: what is the media missing to make real progress?

NCTJ 新聞業多樣性報告:要取得真正的進步 媒體還缺少什麼?

Despite some gains around women leaders and LGBT representation, the UK news industry remains very white, well-connected and university educated

✎ Journalism.co.uk 英國新聞網站《Journalism.co.uk》|20230526

WAN-IFRA: Half of newsrooms use Generative AI tools, only a fifth have guidelines in place

WAN-IFRA:近半的新聞編輯室使用生成式AI工具,但只有五分之一的媒體為此制定了使用指南

ChatGPT has made content summaries a breeze, but publishers are still worried about what the tech means for accuracy, plagiarism and data privacy

✎ PRESS GAZETTE 英國《新聞公報》|20230601

Study: AI news videos benefit from a human touch

研究顯示:加點人情味對人工智慧生成的新聞影片有益

Researchers compared viewer reactions to automated clips with human-created or human-edited videos.

✎ Journalism.co.uk 英國新聞網站《Journalism.co.uk》|20230531

What gets readers to pay? Transparency on the price of journalism

讓讀者願意付費取決於新聞價格透明度

Subscribers like digital offers, joining a community or supporting independent news. But new research indicates what really gets them over the line is the right combination of appeals

整理:朱弘川|編譯:蔡宏杰