✎ DIGIDAY 美國數位媒體《數位日報》｜20221025

Why some of the largest publishers are breaking up with ad tech middlemen

何以大型出版商與廣告科技中介商分道揚鑣？

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever these moves are discussed.

✎ REST OF WORLD 非營利新聞機構《REST OF WORLD》｜20221024

Forget Netflix and Disney: A local streaming service is king in Indonesia

忽略Netflix與Disney吧：印尼在地串流服務才是王道

Vidio cracked the code for what the masses actually watch, drawing tens of millions with teen fiction adaptations and premium sports.

✎ PressGazette 英國《新聞公報》｜20221024

Dos and don’ts of newsroom automation – and why ‘robot journalism’ isn’t the right term

新聞編輯室自動化規範—以及何以「機器人新聞學」不是正確術語

Use newsroom automation to get journalists doing more “robust reporting” – but “do not automate a bad process”, publishers and experts in the use of newsroom AI have said.

✎ WALL STREET JOURNAL 美國《華爾街日報》｜20221027

Elon Musk Says Twitter Won’t Be ‘Free-for-All Hellscape,’ Addressing Advertisers’ Concerns

馬斯克稱Twitter不會成為「自由放縱的地獄」，回應廣告客戶的擔憂

Marketers worry about the Tesla CEO’s stance on content moderation, potential conflicts in auto advertising if the Twitter deal completes

✎ The Conversation 非營利媒體平台《The Conversation》｜20221028

BBC at 100: scrapping the licence fee would disrupt the whole broadcasting market

BBC百年：取消收視許可費將擾亂整個廣電市場

Today, in a world where TV screens are filled with content created by the likes of Netflix and Amazon, some believe the licence fee needs to change. Some would like to see it abolished altogether.

整理：朱弘川｜編譯：蔡宏杰