國際傳媒新聞：2018/11/23~2018/11/29
How the Washington Post, with its first chief marketing officer, is reorienting for digital subscriptions
“A new area of responsibility for [new CMO Miki] King will include advertising. Though the Post currently advertises on its owned and operated platforms, as well as social channels and through search marketing, it will begin to invest more in out-of-home campaigns in select markets, though King declined to be specific about which ones.”
DIGIDAY / MAX WILLENS / NOV 29
Fox News’ Twitter has been silent since November 8 in an apparent boycott
“Fox News has remained all but mum on why it’s avoiding the platform or what it hopes to accomplish. But owner Rupert Murdoch has long expressed frustration with social media platforms like Twitter, which he believes benefit greatly from news publishers’ content without offering enough in return. If anything, his network’s recent absence is highlighting how little Fox News relies on the platform.”
POLITICO / JASON SCHWARTZ / NOV 29
Facebook must police Today In, its local news digest launching in 400 cities
“Facebook is hoping to fill a void after surveys found 50 percent of users wanted more local news through Facebook. It previously tested Today In with New Orleans, La.; Little Rock, Ark.; Billings, Mont.; Peoria, Ill.; Olympia, Wash.; and Binghamton, N.Y. The feature could give local outlets a referral traffic boost that could help offset the fact that Facebook has drained ad dollars from journalism into its own News Feed ads.”
TECHCRUNCH / JOSH CONSTINE / NOV 28
What I’ve learned from two years trying to shift narratives about the South
“Instead of asking Appalachians why they don’t just move because of poor water quality, I ask them how they use the attachment to land in the region as a way to get people to care about taking action on these problems. Last year, when a popular story was the renewable energy boom, I wrote for InsideClimate News about conservative mayors leading the way on solar because of the economics.”
COLUMBIA JOURNALISM REVIEW / LYNDSEY GILPIN / NOV 28
HERE is Lenfest’s location-aware app that puts you at the center of local news discovery
“Our first experimental app explores what’s made possible by geotagging local news stories and delivering them when you’re nearby.”
MEDIUM / SARAH SCHMALBACH / NOV 28
Pop-Up Magazine Productions, The Atlantic, Gimlet Media: Can Laurene Powell Jobs save storytelling?
“Ms. Powell Jobs has $20 billion from the stakes in Apple and Disney that she inherited from her husband, Steve Jobs. She also seems to have inherited his understanding that narrative moves people more than anything else.”
THE NEW YORK TIMES / KARA SWISHER / NOV 28
Judith Neilson, an Australian billionaire philanthropist, will fund a $100M institute for journalism in Sydney
“Journalism doesn’t just need critics, it needs champions – people and institutions with the resources to help educate, encourage and connect journalists and their audience in pursuit of excellence,” Neilson said.
THE GUARDIAN / AMANDA MEADE / NOV 28
New York Times tech columnist Farhad Manjoo moves to opinion section
“He’ll help our readers think through how societies at large, and each of us as individuals, can harness technology’s benefits while mitigating its harms.”
TALKING BIZ NEWS / CHRIS ROUSH / NOV 27
Digging deep into local news, a small newspaper in rural Oregon is thriving
“‘Boomed’ is a relative term when it comes to a rural weekly. Paid subscriptions are at about 2,000. But during a recent week, more than a third of Malheur County’s roughly 30,000 residents read the paper’s online edition. And advertising dollars, the lifeblood of a small newspaper, are way up.”
NPR.ORG / TOM GOLDMAN / NOV 27
A journalist was killed in Mexico — then the Mexican government allegedly tried to hack his colleagues
“A new government comes into office in the next week, arriving on a wave of popular support. But whether the status of journalists will change in the country, and whether their targeting and abuse, and state overreach will subside, is an open question.”
THE NEW YORK TIMES / AZAM AHMED / NOV 27
Under the skin of ICIJ’s Implant Files
“When ICIJ published the Panama Papers in 2016, its collaborative model seemed like a bold departure from the old logic of fierce competition. Two years later, pooling resources across organizations no longer feels so novel.”
COLUMBIA JOURNALISM REVIEW / JON ALLSOP / NOV 27
How local journalism can upend the “fake news” narrative
“Research shows, however, that audiences don’t just want local news outlets to be watchdogs. They want them to be a ‘good neighbor’ too. Local journalists are often the only journalists that most people will ever meet. So they play a significant role in how the wider profession is perceived.”
THE CONVERSATION / DAMIAN RADCLIFFE / NOV 27
The Washington Post’s new 20-minute daily news podcast (launching Dec. 3) will wrap in late afternoon
“While the Post said that the producers will not be held to download targets, the Post’s sales team has big plans for Post Reports. It is estimating 1 million downloads per episode, according to an advertising rate card shared with Digiday.”
DIGIDAY / MAX WILLENS / NOV 26
Fox launches TV streaming service with Saudi media group
“Fox’s streaming service, which is already available in southeast Asia and parts of Latin America, will be offered in 24 countries on MBC’s Shahid Plus platform.” ESPN and Disney lost subscribers this year, according to a Disney filing.
CNN BUSINESS / ZAHRAA ALKHALISI / NOV 26
How BuzzFeed and The New York Times used Black Friday to drive commerce revenue
“The start of the shopping season is an all-hands-on-deck situation for Wirecutter, when staffers across the organization comb through tens of thousands of deals to figure out which ones are worth sharing with readers. Last year, it had 65 people across editorial, product and other departments pitching in; this year, it will have ‘around 100,’ Wirecutter deals editor Adam Burakowski said.”
DIGIDAY / MAX WILLENS / NOV 26
The U.K. seized a cache of Facebook internal papers, still frustrated over Cambridge Analytica
“The documents seized were obtained during a legal discovery process by Six4Three. It took action against the social media giant after investing $250,000 in an app. Six4Three alleges the cache shows Facebook was not only aware of the implications of its privacy policy, but actively exploited them, intentionally creating and effectively flagging up the loophole that Cambridge Analytica used to collect data. That raised the interest of Collins and his committee.”
THE GUARDIAN / CAROLE CADWALLADR / NOV 26
Four years after reminding Hungary it still had a free press, this news site was forced into a media booster
“Origo’s editors were never imprisoned and its reporters were never beaten up. But in secret meetings — including a pivotal one in Vienna — the website’s original owner, a German-owned telecommunications company, relented. The company, Magyar Telekom, first tried self-censorship. Then it sought a nonpartisan buyer. But, ultimately, Origo went to the family of Mr. Orban’s former finance minister.”
THE NEW YORK TIMES / PATRICK KINGSLEY AND BENJAMIN NOVAK / NOV 26
